KARACHI: English Biscuit Manufacturers (EBM), one of Pakistan’s largest FMCG companies, rolled out the country’s first AI-curated digital content series aimed at children in Ramazan. The initiative, launched under the Peek Freans Young Pipers’ Club, features a five-part Ramazan series titled ‘Piper Ki Duniya’, a statement said on Wednesday.

The digital series follows characters Sami and the Pied Piper as they travel through time, introducing young viewers to the values of patience, forgiveness and generosity. Each episode explores these principles through interactions with historical figures, aiming to both educate and entertain during the holy month.

EBM said the use of artificial intelligence in storytelling allows for dynamic and culturally relevant content creation that strengthens family engagement. “We are pioneering AI-driven storytelling to reinforce positive values and traditions,” said Executive Director at EBM Shahzain Munir. “Our responsibility extends beyond business — we strive to create meaningful impact by enriching young minds.” The initiative aligns with EBM’s broader commitment to child development through nourishment, education, and emotional enrichment.

The company claims to reach over 100 million children weekly through its product footprint and initiatives. ‘Piper Ki Duniya’ marks the beginning of EBM’s long-term strategy to integrate technology in educational content for children. The Young Pipers’ Club will continue developing AI-powered experiences to promote learning, cultural awareness and curiosity, according to the statement.