KARACHI: Serena Hotels is set to participate in the Pakistan Travel Mart (PTM) 2025, running from January 31 to February 2, at the Karachi Expo Centre, aiming to bolster Pakistan’s tourism industry and highlight its commitment to sustainable hospitality.

As a key player in the local tourism sector, Serena Hotels will offer attendees a chance to explore the brand’s growing footprint in the country, including the newly opened Hunza Serena Hotel, the recently renovated Peshawar Serena Hotel, and the upcoming Sost Serena Hotel.

Pakistan Travel Mart serves as a leading platform for industry stakeholders, from airlines to government officials, to explore growth opportunities. At its pavilion, Serena Hotels will also spotlight its focus on environmental conservation, heritage preservation and responsible tourism practices. The company is expected to engage with visitors through discussions and networking opportunities, offering insights into its exceptional hospitality offerings while emphasising the role of tourism in economic growth.