WhatsApp Business has unveiled a new branding icon that will be visible across the app, including the home screen, splash screen, and notifications.

The updated design replaces the previous version, which featured a “B” in the center of the logo, and adds a plus sign while retaining the overall shape of the Meta-owned instant-messaging app’s original logo.

This small but significant change appears to represent growth, expansion, and the broader reach of businesses using the platform, WABetaInfo reported citing the latest WhatsApp Business beta for Android 2.25.7.6 update, which is available on the Google Play Store.

This fresh design reflects a global perspective, emphasising the app’s role in connecting businesses around the world. 

Despite this visual update, WhatsApp Business maintains its core functionalities, ensuring users can continue to manage their business communications effectively without any disruption.

The tools that help small businesses interact with customers, streamline communication, and enhance productivity remain unchanged, as this update only focuses on refreshing the brand’s visual identity.

It’s also worth noting that the new icon currently appears only on WhatsApp Business, and the icon for WhatsApp Messenger remains unchanged.

The new branding icon across the business app is available to users who install the latest update of WhatsApp Business beta for Android from the Google Play Store. This update may be expected for iOS later.